Field notes from the wholesale ordering trenches.
An honest breakdown of what it actually costs a vape or smoke shop wholesaler to take orders by text. Missed orders, smaller orders, mispicks, and the owner's time tax — about 13% of monthly GMV evaporating into the cracks of how orders get taken.
Read →It's the morning and I'm on three phones. One propped against a metal shelf in the warehouse, on speaker. One in my hand. One buzzing in my back pocket. Three different stores trying to read out three different orders at the same time.
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