You take care of
your accounts.
Let the app take
the orders.

Every hour you spend writing down the same reorders is an hour you're not taking care of your accounts — or landing new ones.

Your whole line sits in every buyer's pocket, 24/7 — they order on their own time, and it lands on your end as a clean pick list, ready to pack. You keep the accounts. The app handles the rest.

  • Your buyers browse your full catalog with photos — on their own time
  • Orders come in structured, with a pick list — ready to pack immediately
  • No website to build. No IT. We load your catalog for you.
Built by operators who run a real distribution operation — not SaaS tourists. Works in any browser, on any device. No app download required.
Your buyer
Harbor Smoke Shop · 4:47 PM
Browse the catalog
ALL · 64
Lost Mary
Geek Bar
+9
Blue Razz Ice
$18
Pineapple Mango
$22
Cool Mint
$16 · new!
Strawberry Kiwi
$19
Watermelon Ice
$18
Tobacco Gold
$21
Cucumber Ice
$24
Grape Ice
$20
Cherry Burst
$17
38 more flavors below
Cart · 12 items · $847
Submit order →
Clean order
Your warehouse
PO #2041 · Lee's Market
Ready to pick
12 items · $847
5 of 12 picked 45%
Blue Razz Ice · 6
Watermelon Ice · 4
Pineapple Mango · 3
Cool Mint · 5
Strawberry Kiwi · 2
Cucumber Ice · 4
Tobacco Gold · 3
Stock stays in sync.
Any phone — no install
Live in minutes — buyers log in with a PIN
No contracts — cancel anytime
Scales from 5 to 150+ buyers
01 · Sound familiar?

Your buyers order when it's easy. When it's not, they order less.

"We need to reorder but I don't have time to call today. I'll do it tomorrow."

That "tomorrow" costs you the order — and sometimes the account, when "tomorrow" means they called someone else. Multiply it across 50 accounts, every week. The gap between "I need product" and "order placed" is where you lose money — phone tag, reorders that never happen, and buyers who only ever see a sliver of what you carry.

FaceTime works — until you've got 50 accounts

Your buyers want to see the product before they order. So your team is on video calls, walking shelves one account at a time. At 20 buyers that's a grind. At 50+ it's a full-time job — and your top accounts are waiting in line behind everyone else.

Your DMs are a second warehouse

Photos, screenshots, voice notes, "send me what's new." Orders are scattered across texts, DMs, and calls — and somewhere in those conversations, there's a $10K order your team missed because it came in as a voice memo at 4:47 PM.

Your best accounts are ordering less than they should

Not because they don't need more — because reordering means a call, and they don't have time today. So they order the same few things they always get. They never see your full line. The bigger orders, the new stuff they would've tried — those just don't happen.

02 · How it works

From "I need something" to out the door.

Send us your catalog (a spreadsheet works) and we'll get you set up. Then send your buyer a 6-digit PIN — they open the link in any browser and they're in. No passwords, no email verification, no install.

01

You create buyer accounts. Each gets a PIN.

Open Backstock, tap "Add Buyer," type their shop name. They get a 6-digit PIN. Text it to them. That's their login — forever. No passwords. No app download. They enter the PIN once and their phone remembers it.

02

They open a link and see your entire catalog. With photos.

Not the 10 products they usually ask about — everything. Organized by category, searchable by name, with pictures you upload from your phone. They browse on their own time. They find products they didn't know you carried. They order more because it's easy.

03

You get a clean order the second they hit submit.

Not a text you have to interpret. Not a voicemail you have to transcribe. A clean list: buyer name, every item, every quantity. Fifteen buyers can submit at the same time and you don't miss a single one.

04

Your guys pack it. Stock updates. Order's filed. Done.

This is where most tools stop — they take the order and hand it to you. Backstock keeps going. Your warehouse opens it as a pick checklist. Tap items as they pull them. Short on something? Adjust right there. Hit complete — stock drops, order's filed, next one's waiting.

03 · The product

One app for the whole loop. Not three.

Most order apps take the order and leave you there — back to spreadsheets to actually pack it. Backstock stays with you all the way to the truck.

One loop, start to finish.

Feature 01 / 03 — Catalog

A catalog your buyers actually browse.

Snap photos from your phone and your whole line's in front of them — by category, searchable, only what's in stock. The buyer who used to reorder the same 10 items now sees everything you carry — and the order gets bigger.

  • Snap photos from your phone
  • They only see what's in stock
  • They search your whole line by name
  • They find stuff they never knew you carried
Blue Razz Ice
$18
Pineapple Mango
$22
Cool Mint
$16 · new
Strawberry Kiwi
$19
Tobacco Gold
$21
Cucumber Ice
$24
Feature 02 / 03 — Packing

It helps you pack — not just take the order.

Every order shows up as a clean checklist — not a text to decode. Your guys check off items as they pull them, a bar shows how far along they are, and if you're short on something they fix the count right there — no callback. It doesn't just take the order. It walks it out the door.

  • A pick list that shows how far along you are
  • Fix quantities while you pack
  • Every open order in one place
  • Flags when you're running low
PO #2041 · Lee's Market7 of 12 · 58%
Blue Razz Ice
× 6
Watermelon Ice
× 4
Pineapple Mango
× 3
Cool Mint
× 5
Strawberry Kiwi
× 2
Feature 03 / 03 — Stock

Stock counts itself — no spreadsheets.

Stock goes down when an order comes in, and back up when you get a shipment — log it in a minute. Two shops grab the last of something at the same time? Backstock won't let you sell what you don't have. No overselling, no "sorry, we're out" callback.

  • Stock drops the second an order comes in
  • Log shipments by product and flavor
  • Every buyer sees what's actually in stock
  • Every stock change is logged
Lost Mary BM5000
47 in stock
12 orders last 7 days
Geek Bar Pulse
32 in stock
8 orders last 7 days
Fifty Bar Lush Ice
14 in stock
11 orders last 7 days
Hyppe Max Flow
6 · reorder
9 orders last 7 days
04 · The reality

Same business. Completely different day.

Without Backstock
  • Only one buyer can reach you at a time — the rest wait, or order from whoever picks up first
  • Buyers only see what you show them, never your full catalog
  • Orders scattered across texts, DMs, voicemails, and scribbled notes
  • No way to know what's in stock until you walk to the shelf
  • Reorders default to "same as last time" — your buyers never see your full line
With Backstock
  • Every buyer browses your full catalog with photos — on their own time
  • Orders come in structured with a pick list — ready to pack immediately
  • Your team fulfills from a checklist, not a notepad — stock updates automatically
  • Buyers discover products they never knew you carried — orders get bigger
  • No website to build, no implementation project, no IT department needed
05 · The math

You know what your day looks like. Here's what it's actually costing you.

Plug in your own numbers. Every order that comes in slow — or doesn't come in at all — costs you money. And most of it, you never even see.

$
$2,400
Labor cost / mo just taking orders
$88,000
Revenue you're not capturing
You're paying $2,400/mo in labor just to take orders by phone. The revenue you're not capturing is $88,000/mo.
How we calculate "revenue you're not capturing"
Missed orders
Voice memos that scroll off, texts after hours, buyers who give up and call a competitor. Industry benchmark: ~3% of attempted orders never close on phone/text workflows.
$24,000
Smaller orders
A buyer ordering from memory by text vs. browsing the catalog with stock indicators and "new" tags. Catalog-flow orders run ~8% larger because buyers see what they forgot they needed.
$64,000
Total
$88,000/mo

Conservative estimate. Suppliers running tighter phone-order workflows see closer to 8%; suppliers losing orders after hours and on weekends often see 15%+.

From the floor

Proven on a real floor — real warehouses, real order volume.

14
store locations served
live, zero dropped orders
7 days
a week of orders
coming in
0
phone calls needed
to place an order
06 · Pricing

Simple pricing. No per-user fees. No surprises.

No contracts. Cancel anytime. 30-day free trial.

Other plans

Not a Plus-sized operation? Pick the tier that fits your buyer count.

Starter
Up to 15 buyer accounts
$99/mo
Growth
Up to 100 buyer accounts
$549/mo
Scale
100+ buyers · multi-warehouse · custom integrations
From $999/mo →

No setup fees. No per-user charges. Monthly or annual billing.

Book a walkthrough

Your buyers are ready to order. Let's make it easy for them.

We'll reach out within a day to schedule a live walkthrough. If it's a fit, we'll work with you to build out your catalog and get your buyers onboarded.

No commitment. No pressure. Just a conversation.