If ordering from you is a hassle, they order less — or they order from someone else.
Backstock gives them another way. A visual catalog on their phone. They browse, tap what they need, submit. You get a structured pick list — ready to pack.
"We need to reorder but I don't have time to call today. I'll do it tomorrow."
That "tomorrow" costs you an order. Multiply it across 50 accounts, every week. The friction between "I need product" and "order placed" is where your revenue leaks — through phone tag, delayed reorders, and buyers who only see a fraction of what you carry.
Your buyers want to see the product before they order. So your team is on video calls, walking shelves one account at a time. At 20 buyers that's a grind. At 50+ it's a full-time job — and your top accounts are waiting in line behind everyone else.
Photos, screenshots, voice notes, "send me what's new." Orders are scattered across texts, DMs, and calls — and somewhere in those conversations, there's a $10K order your team missed because it came in as a voice memo at 4:47 PM.
Not because they don't need more — because reordering requires a call, and they don't have time today. They order the same SKUs they always get. They never see your full line. The larger orders, the new categories they would've tried — those just don't happen.
Send us your catalog (a spreadsheet works) and we'll get you set up. Then send your buyer a 6-digit PIN — they open the link in any browser and they're in. No passwords, no email verification, no install.
Open Backstock, tap "Add Buyer," type their shop name. They get a 6-digit PIN. Text it to them. That's their login — forever. No passwords. No app download. They enter the PIN once and their phone remembers it.
Not the 10 products they usually ask about — everything. Organized by category, searchable by name, with pictures you upload from your phone. They browse on their own time. They find products they didn't know you carried. They order more because it's easy.
Not a text you have to interpret. Not a voicemail you have to transcribe. A clean list: buyer name, every item, every quantity. Fifteen buyers can submit at the same time and you don't miss a single one.
This is where most tools stop — they take the order and hand it to you. Backstock keeps going. Your warehouse opens it as a pick checklist. Tap items as they pull them. Short on something? Adjust right there. Hit complete — stock deducts, order archives, next one waiting.
Most B2B platforms handle the order and stop there. Then you're back to spreadsheets to actually pack it. Backstock runs the full loop.
Upload photos from your camera roll. Buyers browse your full line with images — organized by category, searchable by name. If it's in stock, they see it. If not, they don't. Buyers who used to reorder the same 10 items now discover everything you carry.
Orders hit your dashboard as pick checklists — not emails to interpret. Your team taps items as they pull them. Progress bar tracks completion. Short on something? Adjust the quantity, no callback needed. This isn't just an ordering tool — it's how your warehouse packs.
Stock deducts when orders are submitted. Stock adds when you receive shipments — log it in 60 seconds. Two buyers order the same product simultaneously? Stock deducts atomically. No double-selling, no overselling, no "sorry we don't have that" callbacks.
Adjust the numbers to match your operation. The point is: the friction in your current process has a measurable cost — and an unmeasurable one.
No contracts. Cancel anytime. 30-day free trial.
Per-buyer cost drops as you scale.
No setup fees. No per-user charges. Annual billing — 2 months free.
We'll reach out within a day to schedule a live walkthrough. If it's a fit, we'll work with you to build out your catalog and get your buyers onboarded.
No commitment. No pressure. Just a conversation.